Digital Rights Foundation has released its latest report, “Platforms At The Polls”, examining social media’s role during Pakistan’s 2024 General Elections. The report focuses on TikTok, Facebook/Instagram, YouTube, and X (formerly Twitter), analysing political ad spending and harmful content from November 2023 to March 2024.
Political parties spent a collective PKR 54 million on Meta platforms, with PTI leading at PKR 25 million. However, transparency around ad spending was limited to Meta, as other platforms offered no details on this subject. The report also documented 225 instances of technology-facilitated gender-based violence (TFGBV) and disinformation, with PML-N targeted in 76 gendered disinformation posts, followed by PTI (61) and PPP (19).
The report found that the platforms reviewed failed to adequately enforce content moderation. DRF urges tech companies to prioritise fair practices globally, especially outside the Global North, to combat disinformation and promote electoral integrity.
