In collaboration with 22 commercial banks, the State Bank of Pakistan (SBP) is launching a campaign to promote digital payments in cattle markets nationwide. 

Running from 15th May to 6th June 2025, SBP aims to encourage buyers and sellers to use digital payment methods for purchasing sacrificial animals this Eid alongside online payments for related services such as food, water and parking. 

This initiative is part of SBP’s broader strategic goal to expand digital payments across the country.